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Showing posts from December, 2017

Audience theory 1

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Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? The uni students that play shooting games became more hostile and aggressive. This is linked to the hypodermic needle as the theory states that the media injects dangerous information through the media. 2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  The Tlak Talk hacking cause links to the hypodermic needle model because the boy was influenced by the violent video games that he was exposed to. However, some people would criticise this front page because I don't believe there is a clear correlation between violent video games and hacking a car company. Two-step flow model 1) Summarise the two-step flow model.  In your opinion, is the two-step flow theory still relevant today? In my opinion i

Brand values task 100-10-1

Choose 5 brands. For EACH brand: 1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal. 2) Distil the brand values into one sentence of no more than 10 words.  3) Sum up the brand in ONE word. Nike: 1) Nike's brand image is centred around high quality sports equipment that are perceived as being fashionable and stylish in order to suit customer needs. They want to come across as being versatile which in my opinion is probably the reason why they have ventured out to design different items for example trainers. Nike  fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, which is probably the reason why Nike have different boots that vary from less real to the professional boots that football players wear. Having a real pair of boots makes people feel as if they are just as good as those who are playing the sport within a profession environment could also link to elite people or experts . 2) The Nike brand is about

MIGRAIN updated index

1)  http://nickholi2.blogspot.co.uk/2017/10/reception-theory-dominant-reading-of.html 2)  http://nickholi2.blogspot.co.uk/2017/10/semiotics-icon-index-symbol.html 3)  http://nickholi2.blogspot.co.uk/2017/09/textual-analysis-homework-1-what-type.html 4)  http://nickholi2.blogspot.co.uk/2017/09/introduction-to-media-media-consumption_14.html 5)  http://nickholi2.blogspot.co.uk/2017/10/narrative-blog-task-complete-following.html 6)  http://nickholi2.blogspot.co.uk/2017/10/migrain-reading-image.html 7)  http://nickholi2.blogspot.co.uk/2017/10/blog-feedback-and-learner-response.html 8)  http://nickholi2.blogspot.co.uk/2017/11/genre-blog-tasks.html 9)  http://nickholi2.blogspot.co.uk/2017/11/audience-theory-2.html needs to be updated