Audience theory 2
1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence? I agree withe the statement as it doesn't consider people individual characteristics.In my opinion, the media has caused the younger generation from around the ages of 8/9 - 18 to become more anti social due to the rise in the new technology. An increase in media platforms becoming more accessible for people to use within their everyday life as meant that less people go out and experience things first hand for example, more people make judgements on what to wear based on weather apps instead of experiencing it themselves. This relates to Rokeach and DeFleur saying we are dependent on media consumption. However, I dont believe the media is solely responsible for the violence promoted within society. this relates to the hypodermic needle as not all information taken in from the media is bad information. 2) ...