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Men's Health CSP analysis

1) Write a one-paragraph summary of your notes for each key concept from the booklet: Media Language (e.g. conventions, narrative, genre etc.) The coverlines are big and bold in black and blue font to represent the traditional colours of masculinity. The magazine is promoting a healthier lifestyle which is a hegemonic reading but they are offering no other alternative than the traditional hypermasculine traits, which are used to counter any other modern interpretations of masculinity. They use alliteration which are catchy and memorable - 'blast body', 'wage war', and the verbs like 'blast' and 'build' are masculine active words which reinforce gender roles - with even more evidence showing that the magazine is reinforcing hypermasculine traits. They even use a narrative of a 69 year old runner who is healthy and conforms to the physically fit lifestyle that the magazine promotes. This can create insecurities with the audience as they feel that they feel...
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Blog task: Score advert and wider reading

1)  What year was the advert produced and why is the historical context important? The score hair cream advert was produced in 1967 and the historical context is important so we can find out more about the time era and what society was like at that time. 2)  Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? he Mise en scene in this advert is very crucial aspect of this advert as there are certain traditions and stereotypes that are reinforced to the audience through the costumes of the girls which highlight them as being very sexual and dependanton the male as they are reaching up to him and this suggests that he is quite superior. The idea that the women are placed beneath him and he is above also may be reinforcing the idea that he has the role of the leader who has the gun which is a phallic symbol which is used to convey that he needs this to gain some...
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Representation of Women In Advertising

Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising 1) How does Mistry suggest advertising has changed since the mid-1990s? The increase in homosexual images in advertising that include the typical stereotypes of a topless camp man are seen less in advertising since the mid 1990s. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s? After the second World War the increase in stereotypes about women were used to make women to feel guilty if they didn't follow societies rules and become a the typical housewife (raising kids and looking after the house whilst the man is at work). The introduction of washing machines in advertising aimed at women and housewives who could complete their domestic roles easier with the use of a washing machine. 3) How did the increasing influence of clothes and make-up change representations of women in advertising? Women were protrayed as innocent through the use of flowers and n...
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