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A Level Media 2 Mr Halsey

Advertising and Marketing index

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March 23, 2018

1) Introduction: narrative in advertising

2) Advertising: persuasive techniques
3) Advertising: the representation of women in advertising
4) Advertising: Score case study and wider reading
5) Advertising: Maybelline case study and wider reading
6) Advertising: Gauntlett - Media, Gender and Identity reading and questions

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Advertising: Narrative

February 22, 2018

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. Todorov: The equilibrium here would be everyone just going about their daily lives. An example would be the boxer at 55 seconds. The disequilibrium then comes into play when she says that she has to fight her whole family. The new equilibrium would be the next person who has to say things about their problems and what they have to do to solve them. The narrative here is used to hook the audience to see the new equilibrium of the last person after being caught up in many narratives in 3 minutes. Propp: The hero here would be Nike, the brand gives empowerment to individuals who need them. The princess would be the person talking about what they have to do or telling their stories such as the person trying to make it being a professional footballer....

Semiotics: Icon, index, symbol

October 04, 2017

1) Find three examples for each: icon, index and symbol. Provide images or links. Icon: Index: Symbol: 2) Why are icons and indexes so important in media texts? Icons and idexes help people to understand things such as signs, adverts and posters. They are also universal which means that the majority of the total population will be able to understand them 3) Why might global brands try and avoid symbols in their advertising and marketing? Symbols are only known to people if they have been taught it through culture or religion. For example some people will only know how to speak a second language like spanish for instance if they've been taught it. It's the same with the number grid. If they aren't taught how to read the numbers within their country, religion or culture, they won't understand it. 4) Find an example of a media text (e.g. advert) where the producer has accidentally communicated the wrong meaning using icons, indexes or symbols. Why did the media...

Textual analysis: homework

October 10, 2017

To achieve a top grade in A Level Media Studies, it is absolutely essential you consume a wide variety of different media on a regular basis. This may mean stepping outside your comfort zone or engaging with media that is no longer so popular with younger generations such as newspapers or radio. The good news is that you may discover something you really enjoy or at the very least helps you with your other A Level subjects. Create a blogpost on your Media 1 Exam Blog called 'My media consumption'. Answer the following questions in as much detail as possible to complete your audit: Newspapers Which daily newspapers (if any) do you read? none What sections of newspapers do you turn to first, and why? sports because I like to keep up with players who are scoring within league football What sections do you never read, and why? politics section because they are corrupt from my point of view What kinds of stories do you usually read and why? Do you, or someone else, bu...