A Level Media 2 Mr Halsey

1) Write a one-paragraph summary of your notes for each key concept from the booklet: Media Language (e.g. conventions, narrative, genre etc.) The coverlines are big and bold in black and blue font to represent the traditional colours of masculinity. The magazine is promoting a healthier lifestyle which is a hegemonic reading but they are offering no other alternative than the traditional hypermasculine traits, which are used to counter any other modern interpretations of masculinity. They use alliteration which are catchy and memorable - 'blast body', 'wage war', and the verbs like 'blast' and 'build' are masculine active words which reinforce gender roles - with even more evidence showing that the magazine is reinforcing hypermasculine traits. They even use a narrative of a 69 year old runner who is healthy and conforms to the physically fit lifestyle that the magazine promotes. This can create insecurities with the audience as they feel that they feel...

Hearst publishing Research Hearst publishing by looking at the  Hearst UK website  and the  Wikipedia entry for parent company and conglomerate Hearst Communications . 1) Hearst UK is part of Hearst Communications. What is Hearst Communications and where is it based? It's a mass media and business information conglomerate based in Manhattan, Hearst Tower. It is stilled owned by the Heart family. 2) What media industries and brands make up the Hearst Communications conglomerate? They own magazines, newspapers, broadcasting and internet companies. Some magazine brands that make up Hearst are: Cosmopolitan, Esquire, Men's Health, Women's Health. Newspaper brands: The Telegraph, Greenwich Time. Sam Francisco Chronicle. Broadcasting brands: A+E Networks, ESPN, Verizon, Cosmopolitan TV, Hearst TV. Internet brands: Awesomeness TV, Digital Spy, Kaboodle. 3) What was the global revenue for Hearst Communications (in dollars) for the most recent year on record? $10.8 bn 4) Focus...

1) Why is Men's Health defined as a 'lifestyle magazine'? It was a marketing strategy to attract men and gain their interest in the last century, as they previously were not. The publications first few pages are men to draw in men about topics other than health. 2) Why is advertising significant in helping to shape masculine identity? Advertising promotes consumption of a product, which is used for personal fulfilment. These goods help men person society's expectations of identity effectively, and to stress their anatomy. 3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas? Masculinity is socially constructed and there can be multiple versions of masculinity. Gelfer: 5 stages of masculinity. Rubio-Hernandez: masculinity is socially constructed. Butler: gender roles are 'a performance' ...

1) How does the magazine introduce itself? They say that they are the best selling men's lifestyle magazine in the world. They promote visually engaging health, well being and nutrition with content covering fashion, grooming, watches, tech and travel. 2) What does the introduction suggest about the representation of masculinity in Men's Health's? Their representation contains modern features of men creating visually appealing look whereas in traditional masculinity views, this grooming side was negated. But it also does contain the traditional aspect of men's lifestyle magazines which have always been around in some form giving surveillance(Blmber and Katz) to those on self-improvement. 3) How do the print statistics for Men's Health compare to GQ and Esquire? Men's Health has the highest copy sales, with the highest readership and the highest number of ABC1 and AB readers. 4) What is the difference between circulation and readership? Circ...

Planning Create a separate blogpost called ' Magazine practical task planning ' and complete the following tasks: 1) Plan your  main flash  - this is the main cover story that links to your central image. Panesar returns after months of injury 2) Plan the  image  you will need for the cover - model, costume, make-up, lighting etc. At this point, simply describe the image you need to capture. The magazine i will be doing is an ESPN sports covers so i would need my model to be wearing some sort of sports wear (like a basketball, football, tennis, etc) in order to stick with the theme of my magazine cover. 3) Write the  cover lines  and any additional text you need for your magazine cover. - Fierce rival James Johnson challenges him to a dual - Mayweather, will he still have it 10 years later - Make or break game for the Chicago point guard 4)  Sketch  out your cover on plain A4 paper using your written planning. Take a  photo ...

Publication to blog and analysis Create a blogpost called ' Magazine practical task evaluation ' and complete the following tasks: 1) Save your finished Photoshop magazine cover as a  JPEG image  and upload it to your evaluation blogpost. 2) Write an  evaluation  of your work: have you succeeded in your brief to create a new, original edition of an existing magazine? Yes, i believe i succeeded at creating an ESPN sports cover. Within 2 of the ESPN covers i got my inspiration from, i focused on making the back-ground fade from one colour to another and the basketball balancing on the actors hand. The rest of the magazines that i came across had features from other aspects of the sporting industry, a main headline and logos. Due to my poster being having an American theme, i had to make sure that the cover had a dollar sign instead of a pound sign to make it look more follow the theme of the magazine. 3) Put your cover alongside a couple of genuine covers of yo...

Research 1) Use your lesson notes on magazine genres and conventions to view a range of potential magazine covers.  Create a shortlist of  three  potential magazines and embed an example front cover from each one. 2) Select your chosen magazine to create a new edition for and explain the thinking behind your choice. I'm choosing to do a sports magazine because i work with a lot of teenagers that play for Brentford development. This would make it easier for me to get a model due to me having a wider sample who would be more willing to take part in this task. 3) Find  three  different front covers for your chosen magazine and embed them in your blogpost. Analyse the fonts, colours and typical design. What is the language or writing style? How are the cover lines presented? You need to become an expert in the design and construction of this magazine and its branding. 1. 2. 3.