A Level Media 2 Mr Halsey

1) Write a one-paragraph summary of your notes for each key concept from the booklet: Media Language (e.g. conventions, narrative, genre etc.) The coverlines are big and bold in black and blue font to represent the traditional colours of masculinity. The magazine is promoting a healthier lifestyle which is a hegemonic reading but they are offering no other alternative than the traditional hypermasculine traits, which are used to counter any other modern interpretations of masculinity. They use alliteration which are catchy and memorable - 'blast body', 'wage war', and the verbs like 'blast' and 'build' are masculine active words which reinforce gender roles - with even more evidence showing that the magazine is reinforcing hypermasculine traits. They even use a narrative of a 69 year old runner who is healthy and conforms to the physically fit lifestyle that the magazine promotes. This can create insecurities with the audience as they feel that they feel

Hearst publishing Research Hearst publishing by looking at the  Hearst UK website  and the  Wikipedia entry for parent company and conglomerate Hearst Communications . 1) Hearst UK is part of Hearst Communications. What is Hearst Communications and where is it based? It's a mass media and business information conglomerate based in Manhattan, Hearst Tower. It is stilled owned by the Heart family. 2) What media industries and brands make up the Hearst Communications conglomerate? They own magazines, newspapers, broadcasting and internet companies. Some magazine brands that make up Hearst are: Cosmopolitan, Esquire, Men's Health, Women's Health. Newspaper brands: The Telegraph, Greenwich Time. Sam Francisco Chronicle. Broadcasting brands: A+E Networks, ESPN, Verizon, Cosmopolitan TV, Hearst TV. Internet brands: Awesomeness TV, Digital Spy, Kaboodle. 3) What was the global revenue for Hearst Communications (in dollars) for the most recent year on record? $10.8 bn 4) Focusin

1) Why is Men's Health defined as a 'lifestyle magazine'? It was a marketing strategy to attract men and gain their interest in the last century, as they previously were not. The publications first few pages are men to draw in men about topics other than health. 2) Why is advertising significant in helping to shape masculine identity? Advertising promotes consumption of a product, which is used for personal fulfilment. These goods help men person society's expectations of identity effectively, and to stress their anatomy. 3) The article suggests that the representation of masculinity in Men's Health is not fixed or natural and is subject to constant change. What media theorists that we have studied previously can be linked to these ideas? Masculinity is socially constructed and there can be multiple versions of masculinity. Gelfer: 5 stages of masculinity. Rubio-Hernandez: masculinity is socially constructed. Butler: gender roles are 'a performance'

1) How does the magazine introduce itself? They say that they are the best selling men's lifestyle magazine in the world. They promote visually engaging health, well being and nutrition with content covering fashion, grooming, watches, tech and travel. 2) What does the introduction suggest about the representation of masculinity in Men's Health's? Their representation contains modern features of men creating visually appealing look whereas in traditional masculinity views, this grooming side was negated. But it also does contain the traditional aspect of men's lifestyle magazines which have always been around in some form giving surveillance(Blmber and Katz) to those on self-improvement. 3) How do the print statistics for Men's Health compare to GQ and Esquire? Men's Health has the highest copy sales, with the highest readership and the highest number of ABC1 and AB readers. 4) What is the difference between circulation and readership? Circulation are how many