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Showing posts from January, 2018

Introduction to feminism: blog tasks

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1) Why did Laura Bates start the Everyday Sexism project? Laura Bates started the Everyday Sexism project to rise awareness in sexism which happens everyday without people actually realizing. She started the project after she was sexually harassed, verbally abused and experiencing sexism everyday. 2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? Everyday Sexism is linked to the concept of post-feminism as they are people who still think sexism is a major issue in today's society and want to stand up against it and stop it. Feminism is definitely still required in western societies as the introduction of the new President of USA has lead to the increase in sexist comments as well as sexist beliefs. There are people who still believe in sexist views and therefor feminism campaigns still need to be held to go against these views. 3) Why was new technology essential to the success of the Everyday Sexism pro

January assessment learner response

1 ) Type up your feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential). WWW - There's actually some real potential here...a combination of exam techniques and a lack of revision is holding you back. Q1 shows you have learned some of the terminology but need to explain how it has the benefit it does. EBI - Reflect on your classwork and revision: you are lacking knowledge and understanding of some key terminology and theory: PSB, cultivation theory, other audience theory. whwere is moral panic? Social learning theory? Users + Gratifications? - You need examples from the media to support your points. - Written English is concerning for A-Level. 2) Read the  mark scheme for this assessment  carefully. Identify at least one potential point that you missed out on for each question in the assessment. Q1: - Diversification means companies can embrace new technology and find new revenue streams e.g. music industry and streami

Represtation theory

1) Why is representation an important concept in Media Studies? The word representation itself holds a clue to its importance. When we see a person, place, object or idea being represented in a media text, it has in some way been mediated by the very act of representation. 2) How does the example of Kate Middleton show the way different meanings can be created in the media?   The photograph of Kate Middleton  in the newspaper is a re-presentation  of what she looks like, with people controlling and manipulating the  image at various stages throughout the  process.  The Duchess herself, the person, is  some distance away from the image  that is reproduced. This shows that a presentation of somebody could be manipulated, portraying a person in an inaccurate way in the media, giving a different meaning to the actual picture or person.  3) Summarise the section 'The how, who and why of media representation' in 50 words.   Everything shown by the media has been create

Public service broadcasting: blog task

Public service broadcasting: blog task Create a new blogpost called 'Public service broadcasting' and complete the following tasks: Ofcom report Read the first few pages of this  Ofcom report into Public Service Broadcasting in 2017 . 1) How does the report suggest that TV viewing is changing? The report suggests that  viewers  are increasingly viewing content on other devices, compared to before when people used to watch entertainment on TV. An example of this is  audiences, because they tend to view content online or through on-demand services. 2) What differences are highlighted between younger and older viewers? Those in the  youth audience demographic  tend to watch less TV. I n 2016, viewers spent 43 minutes less time watching tv, compared to that of 2012. On the other hand, viewers aged 65+ only watch 3 minutes less tv which shows the increasing change between older and younger generations 3) Does the report suggest audiences are satisfied with public service bro

Media regulation: blog task

Like most industries, the media is regulated - overseen by government to make sure the market is fair and the content appropriate for the audience. As A Level Media students, we need to understand how the media is regulated and form opinions on whether we think that regulation is effective and appropriate. Complete the blog task below to demonstrate you understand the basics of media regulation. Go to our Media Factsheet archive on the Media Shared drive and open Factsheet 128: Contemporary Media Regulation. Our Media Factsheet archive can be found at M:\Resources\A Level\Media Factsheets Read the Factsheet and complete the following questions/tasks: 1) What is regulation and why do media industries need to be regulated? Media regulation: when rules are provides to ensure that organisations operate fairly within the industry. 2) What is OFCOM responsible for? OFCOM is responsible for monitoring and regulating broadcast media - TV and radio. 3) Look at the section on the OFCOM