A Level Media 2 Mr Halsey

1) How does the advert use narrative? Apply at least three narrative theories to the text, making specific reference to specific shots or key scenes in the advert. Todorov:  The  equilibrium  here would be everyone just going about their daily lives. An example would be the boxer at 55 seconds. The  disequilibrium  then comes into play when she says that she has to fight her whole family. The  new equilibrium  would be the next person who has to say things about their problems and what they have to do to solve them. The narrative here is used to hook the audience to see the new equilibrium of the last person after being caught up in many narratives in 3 minutes.  Propp:  The hero here would be Nike, the brand gives empowerment to individuals who need them. The  princess  would be the person talking about what they have to do or telling their stories such as the person trying to make it being a professional footballer. The  villain  here would be the obstacles and the other pe

MM52 Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise it in one sentence. The article is about the dystopian film Hunger Games and how theories such as Marxism can be applied to the film. 2) What view of capitalist ideology is presented in the Hunger Games films? The capital city 'The Capitol' is inhabited by the wealthy and powerful, outside The Capitol are 13 districts where the poor live and are forced to work and provide for those in The Capitol and are payed on minimum wage. The poor struggle to provide for their families and are forced to break the strict laws that are in place by the rich to control the poor. Every year the Hunger Games takes place, an event which provides entertainment for the rich and keeps the poor under control. 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? The Hunger Games is a film that helps to suggest that media is in fact pow

1) What is collective identity? Write your own definition in as close to 50 words as possible. The idea behind the phrase c ollective identity is group of individuals who share the same traditions and beliefs, but at the same time have similar understandings of the world that they live in . 2) Complete the task on the factsheet (page 1) - write a list of as many things as you can that represent Britain. What do they have in common? Have you represented the whole of Britain or just one aspect/viewpoint? Tea & biscuits  Our Monarchy Diversity An escape/ Chance for a second try Sports (football/rugby) London English Breakfast Public Transport - big red bus 3) How does James May's Top Toys offer a nostalgic representation of Britain? James Mays is quite a popular presenter considering he's 48 years  old. He seems  to attract more of an elder audience who played with toys when they were younger. They were usually the ones who experienced a stress free lif

Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' who are you? We have complex ideas about our selves; there is a difference between the person we think we are, the person we want to be and the person we want to be seen to be. The representation of cultural values, the construction of role models and the way the media informs us about lifestyle and fashion choices is constructing an image that we wish to communicate through our identity. I think, therefore I am This section talks about the way we use different fashion senses etc. to create a representation of ourselves to communicate our identity to people, also, there is a huge difference between who we want to be and who we actually are, which may not be completely 

1) What examples of  binary opposition  can you suggest from watching this clip? Within the Russell Brand & Nigel Farage clash over immigration, the examples of binary opposition that was shown through out the clip was: Rich vs Poor Left wing vs Right wing Immigration vs Brits Working class vs upper class (elite) Brand vs farage 2) What  ideologies  are on display in this clip? Ideology in simple terms means is a belief which is shown through an individual or groups opinion. Within the video, there were multiple scenes that depicted the them of ideology such as:  the belief that UK should strengthen their border control and limit immigrants coming in,  the belief that corrupt in the city has caused for lower class people to suffer during immigration  and  the belief that immigration has caused London to become over crowded and ultimately it is having a negative impact as a whole for our country.   All these ideologies creates conflict within the narrative which