A Level Media 2 Mr Halsey

Iceberg Press Visit the  Iceberg Press website  - particularly the  Who Are We page  and the  Why Are We Here page . Read the content and then answer the following questions: 1) Why did the people behind Iceberg Press set it up? The editor and the mission statement correlate as they believe in print. They want to bring back independent magazines. 2) What is the Iceberg Press mission statement? (It's on the  Why Are We Here page  and is a series of statements). They do this for the audience and they don't chase the money and they believe in orint 3) What are the two magazines that Iceberg Press publishes? The Simple Things and Oh Comely 4) What similarities do you notice between The Simple Things magazine and Oh Comely? The star image isn't tradiiotrad in the sense that the focus of the magazines are different. They don't focus on the physical nature of the stars but their mindset and their skills. 5) What differences can you find between Hearst UK, publisher of Men&

1) How do representations in  Oh Comely  challenge stereotypes?  The front cover model is an androgynous female, representing a more tomboy look and boyish culture. The image of the star is a medium-close-up, where the focal point of traditional magazines would be the whole body to advertise products. 2) What representations of race, ethnicity and nationality can be found in the 'Speaking Out' feature? Oh Comely doesn't use traditional hegemonic 'models' or stars featured in their magazine. They use BAME women that are marginalised. An example of this is using a Somali female at the front of the 'Speaking Out' column, a race that hasn't been represented all that much in mainstream magazines or even niche magazines like Oh Comely. 3) What representation of women and femininity can be found in  Oh Comely ? Non-hegemonic representations of physicality is seen in the magazine. Physical natures of women aren't seen to be representation in the traditional

Front cover 1) What do the typefaces used on the front cover suggest to an audience? The typeface is cursive and lower case suggesting that the magazine subverts stereotypes and breaks conventions. Probably because it is cursive it creates a more personal connection with the audience, not a connection between the audience and a product as normally seen in a traditional magazine like Cosomopolitan. 2) The words under the title introduce the content and topics addressed. What do these suggest about the potential audience of Oh Comely? 'Mischief' suggests rebellious nature, but also the audience are cultured as they discuss 'stories, film and music'. 3) How do the cover lines use narrative to create enigma? What do the cover lines suggest about the magazine's content and audience? The magazine is poetic to be sold to a niche audience - enigma code. Also uses alliteration, so it reinforces the conventions used to gain audiences. The coverlines suggest a minimalist appro

Read the  Oh Comely website page on advertising and audience  to get a good idea of the demographics and psychographics for the Oh Comely target audience then answer the following questions: 1) How does Oh Comely introduce itself? It identifies itself as targeting a creative audience, and providing intellectual voices and articles to appeal to their audience. 'A mix of powerful words and pictures, stylishly presented and much loved by its readers'. 2) How do the print circulation/readership statistics for Oh Comely compare to Men's Health? Men's Health has 180,000 in circulation a month and a readership close to 1mn. h Comely has a readership of 27. 3) How is Oh Comely distributed to the audience?  It is sold through independents like WHSmith and international outlets. They also sell them on their website. 4) What do you think the target audience demographics for Oh Comely might be? Some details are provided by the magazine (e.g. average age 27) but make an educated gu