Public service broadcasting: blog task
Public service broadcasting: blog task
Create a new blogpost called 'Public service broadcasting' and complete the following tasks:
Ofcom report
Read the first few pages of this Ofcom report into Public Service Broadcasting in 2017.
1) How does the report suggest that TV viewing is changing?
The report suggests that viewers are increasingly viewing content on other devices, compared to before when people used to watch entertainment on TV. An example of this is audiences, because they tend to view content online or through on-demand services.
2) What differences are highlighted between younger and older viewers?
Those in the youth audience demographic tend to watch less TV. In 2016, viewers spent 43 minutes less time watching tv, compared to that of 2012. On the other hand, viewers aged 65+ only watch 3 minutes less tv which shows the increasing change between older and younger generations
3) Does the report suggest audiences are satisfied with public service broadcasting TV channels?
This report does suggest that audiences are satisfied with PSB TV channels. According to the report, viewers still continue to watch PSB channels - '83% of the TV population watched any of the main five PSB channels in a week.' This suggests that audiences are still satisfied with the content and the channels in general as they continue to watch them. Also, half of all broadcast TV viewing on TV sets is set to the main PSB channels. Overall, they represent 70% of total broadcast set viewing.
4) Public service broadcasting channels are a major aspect of the UK cultural industries. How much money did PSB channels spend on UK-originated content in 2016?
Within 2016, Public Service Broadcasting channels spent £2.6 billion on UK-originated content. Figures showed that this resulted in a 2% increase from 2014.
Goldsmiths report
Read this report from Goldsmiths University - A future for public service television: content and platforms in a digital world.
1) What does the report state has changed in the UK television market in the last 20 years?
The market share of public service broadcasters has began to decreased. Sky has also emerged as a major force and dominates the market as well as ensuring the success of tv stations.
2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?
The report suggests that the following principles need to be embedded in the future:
The report suggests that BBC is the most important part of the television ecology but on the flip side, their credentials of the BBC are at risk. This is because the BBC poses as an independ company but uses tv license as a source of funding. The report also supports the idea that the BBC should target more at networked innovation and make better use of the internet. This would allow the BBC to maintain its position in the marketplace, whilst developing a range of content for online consumers.
4) According to the report, how should the BBC be funded in future?
The report suggest that the BBC should replace TV licence with a form of funding that would be more practical. An example of this is, a form of taxation that is similar to council tax with necessary safeguarding and regulation.
5) What does the report say about Channel 4?
According to the report, Channel 4 supports the independent production sector. They broadcasts content specifically aimed at diverse audiences, and continues to develop with the times in terms of the content it delivers and how they deliver it.
6) How should Channel 4 operate in future?
In the near future, Channel 4 should focus on bringing back arts programs and also broadcasting more content that would appeal to slightly older children as well as young adults
7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?
Content that has characteristics of public service broadcasting can now be shown outside of the public service system. For example, content can be shown via on-demand services of sites such as Netflix and Amazon. The growth of digital media has made public service content a lot more accessible.
Final questions - your opinion on public service broadcasting
1) Should the BBC retain its position as the UK’s public service broadcaster?
I believe that the BBC should retain it's position as the UK's public service broadcaster. They provide a consistent service to the public which can be perceived as being useful from both an educational point of view (e.g. News) and can also be used as a source of entertainment (e.g. Eastenders). Also, the BBC have no advertisements, which is useful.
2) Is there a role for the BBC in the 21st century digital world?
Yes, I still believe that there is still a role for the BBC in the 21st century digital world. However, due to the rise in online resources for example Amazon prime, the BBC will need to push more content online in order to keep their position within the market.
3) Should the BBC funding model (license fee) change? How?
Create a new blogpost called 'Public service broadcasting' and complete the following tasks:
Ofcom report
Read the first few pages of this Ofcom report into Public Service Broadcasting in 2017.
1) How does the report suggest that TV viewing is changing?
The report suggests that viewers are increasingly viewing content on other devices, compared to before when people used to watch entertainment on TV. An example of this is audiences, because they tend to view content online or through on-demand services.
2) What differences are highlighted between younger and older viewers?
Those in the youth audience demographic tend to watch less TV. In 2016, viewers spent 43 minutes less time watching tv, compared to that of 2012. On the other hand, viewers aged 65+ only watch 3 minutes less tv which shows the increasing change between older and younger generations
3) Does the report suggest audiences are satisfied with public service broadcasting TV channels?
This report does suggest that audiences are satisfied with PSB TV channels. According to the report, viewers still continue to watch PSB channels - '83% of the TV population watched any of the main five PSB channels in a week.' This suggests that audiences are still satisfied with the content and the channels in general as they continue to watch them. Also, half of all broadcast TV viewing on TV sets is set to the main PSB channels. Overall, they represent 70% of total broadcast set viewing.
4) Public service broadcasting channels are a major aspect of the UK cultural industries. How much money did PSB channels spend on UK-originated content in 2016?
Within 2016, Public Service Broadcasting channels spent £2.6 billion on UK-originated content. Figures showed that this resulted in a 2% increase from 2014.
Goldsmiths report
Read this report from Goldsmiths University - A future for public service television: content and platforms in a digital world.
1) What does the report state has changed in the UK television market in the last 20 years?
The market share of public service broadcasters has began to decreased. Sky has also emerged as a major force and dominates the market as well as ensuring the success of tv stations.
2) Look at page 4. What are the principles that the report suggests need to be embedded in regulation of public service broadcasting in future?
The report suggests that the following principles need to be embedded in the future:
- PSB content should be available online and on electronic devices, to enable viewers to view content on-demand.
- Undervaluation of public service content should be addressed. This should be done by making pay-TV platforms pay re-transmission fees.
- Ofcom should continue to monitor and regulate content as well as the PSB sector.
The report suggests that BBC is the most important part of the television ecology but on the flip side, their credentials of the BBC are at risk. This is because the BBC poses as an independ company but uses tv license as a source of funding. The report also supports the idea that the BBC should target more at networked innovation and make better use of the internet. This would allow the BBC to maintain its position in the marketplace, whilst developing a range of content for online consumers.
4) According to the report, how should the BBC be funded in future?
The report suggest that the BBC should replace TV licence with a form of funding that would be more practical. An example of this is, a form of taxation that is similar to council tax with necessary safeguarding and regulation.
5) What does the report say about Channel 4?
According to the report, Channel 4 supports the independent production sector. They broadcasts content specifically aimed at diverse audiences, and continues to develop with the times in terms of the content it delivers and how they deliver it.
6) How should Channel 4 operate in future?
In the near future, Channel 4 should focus on bringing back arts programs and also broadcasting more content that would appeal to slightly older children as well as young adults
7) Look at page 10 - new kids on the block. What does the report say about new digital content providers and their link to public service broadcasting?
Content that has characteristics of public service broadcasting can now be shown outside of the public service system. For example, content can be shown via on-demand services of sites such as Netflix and Amazon. The growth of digital media has made public service content a lot more accessible.
Final questions - your opinion on public service broadcasting
1) Should the BBC retain its position as the UK’s public service broadcaster?
I believe that the BBC should retain it's position as the UK's public service broadcaster. They provide a consistent service to the public which can be perceived as being useful from both an educational point of view (e.g. News) and can also be used as a source of entertainment (e.g. Eastenders). Also, the BBC have no advertisements, which is useful.
2) Is there a role for the BBC in the 21st century digital world?
Yes, I still believe that there is still a role for the BBC in the 21st century digital world. However, due to the rise in online resources for example Amazon prime, the BBC will need to push more content online in order to keep their position within the market.
3) Should the BBC funding model (license fee) change? How?
I think that the BBC should change their funding model to something based more around the number of views/subscription they receive. The BBC are already one of the mager tv satations and for them to be receiving free funding makes it harder for other stations to compete within their sector.
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