Blog task: Score advert and wider reading
1) What year was the advert produced and why is the historical context important? The score hair cream advert was produced in 1967 and the historical context is important so we can find out more about the time era and what society was like at that time. 2) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? he Mise en scene in this advert is very crucial aspect of this advert as there are certain traditions and stereotypes that are reinforced to the audience through the costumes of the girls which highlight them as being very sexual and dependanton the male as they are reaching up to him and this suggests that he is quite superior. The idea that the women are placed beneath him and he is above also may be reinforcing the idea that he has the role of the leader who has the gun which is a phallic symbol which is used to convey that he needs this to gain something otherwise without this he is nothing.
Comments
Post a Comment