The decline in print media
The impact of Google
Read this article looking at the impact Google has had on the traditional newspaper business.
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
According to GIGAOM the Goggle and other media services have "sucked the lifeblood of the media business" by siphoning off billions in advertising revenue over the past decade or so. this means that hard working newspapers don't receive all the revenue they deserve, making it harder to fund their business and provide high quality.
2) Find a statistic from the article that illustrates the decline of traditional news media.
Figures show that from 1950, $60 billion plus of potential annual ad sales that print publications seem to have lost, Google had grabbed about $44 billion by 2012, from virtually nothing in 2000.
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
From around 2005/2006 where sales were reaching heights of around $56 billion, figures plummeted drastically until 2008 and steadily decreased till 2012. During this 2-3 year gap, the newspaper industry had a huge loss of sales revenue new to new digital media taking over making online news portable and easier to access.
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
I don't personally believe Google is to blame for the decline in print media but i do believe that it is a reoccurring factor. the rise in digital media has now made it easier viewers to access a wider range of hard news and soft news without the expense of paying for a paper copy that can get lost or damaged. in a way i think its a good thing because the rise in media consumption has meant that less resources like paper is being used up which consequently helps to sustain the environment.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
Joseph Campbell
Read this article looking at the impact Google has had on the traditional newspaper business.
Answer the following questions:
1) Why has Google led to the decline of the newspaper industry?
According to GIGAOM the Goggle and other media services have "sucked the lifeblood of the media business" by siphoning off billions in advertising revenue over the past decade or so. this means that hard working newspapers don't receive all the revenue they deserve, making it harder to fund their business and provide high quality.
2) Find a statistic from the article that illustrates the decline of traditional news media.
Figures show that from 1950, $60 billion plus of potential annual ad sales that print publications seem to have lost, Google had grabbed about $44 billion by 2012, from virtually nothing in 2000.
3) Looking at the graph featured in the article, what period has seen the steepest decline in newspaper advertising revenue?
From around 2005/2006 where sales were reaching heights of around $56 billion, figures plummeted drastically until 2008 and steadily decreased till 2012. During this 2-3 year gap, the newspaper industry had a huge loss of sales revenue new to new digital media taking over making online news portable and easier to access.
4) Do you personally think Google is to blame for newspapers closing and journalists losing their jobs? Why?
I don't personally believe Google is to blame for the decline in print media but i do believe that it is a reoccurring factor. the rise in digital media has now made it easier viewers to access a wider range of hard news and soft news without the expense of paying for a paper copy that can get lost or damaged. in a way i think its a good thing because the rise in media consumption has meant that less resources like paper is being used up which consequently helps to sustain the environment.
5) Read the comments below the article. Pick one comment you agree with and one you disagree with and explain your response to the comments in detail.
Joseph Campbell
'The irony is that Google is probably more of a savior than a killer of journalism and editorial content. How many thousands of blogs, fan sites, writers, startup outlets, etc., have been discovered by Google’s search algorithms? How many talented artists and great stories have found a launching pad on YouTube and other Google outlets? How much content has been spread into new languages due to Google translate?
Google has forced journalistic outlets to innovate and search for new ways of doing things. It has made information dissemination more efficient. While at times that has been bad for the average journalist trying to make a buck, from a big picture perspective, it has been good for helping people get access to information, and that includes journalism.'
Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
TV is the most-used platform for news nowadays by UK adults (79%).
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Newspapers have become the least popular way that people gain news whilst for young people the internet is the most popular way for finding out the news. However for older people the opposite occurs as they still use other elder methods for their primary source of information.
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
Those aged 65+ are also more likely to be using newspapers and radio for news than those aged 16-24, while the younger age group are more likely to use the internet.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
Circulation of national newspaper titles has decreased from almost 30 million in 2003 to 12.4 million in 2017.
6) What are the most-used newspaper titles?
The most-used titles are the Daily Mail (31%), Metro (23%), The Sun (21%) and The Mail on Sunday (20%).
7) What newspaper are 65+ people more likely to read?
Those aged 65+ are more likely to read the Daily Mail and The Mail on Sunday then those aged 16-24.
8) What are the most popular titles when print and online figures are combined (look at page 41)?
The Daily Mail and The Guardian are the most popular titles.
9) How does the i compare to the Daily Mail?
The I has a much lower readership of 2378 whereas the Daily Mail has a readership of 9356.
10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
26% of newspapers users used daily 'free-sheets'.
11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
The Daily Mail audience is mainly read by people aged above 65+, however it is read across all classes as 31% is ABC1 and 30% is C2DE. The I however is read by a more male audience of 7% and 4% for females. It is also more popular among the ABC1 class rather then C2DE.
12) What is the breakdown for the i audience?
13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
44% of adults claim to consume news via social media, of these 76% claim to use Facebook for news, followed by Twitter (32%) then WhatsApp (22%) and Instagram (21%).
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
The rise of social media to gain information about the news has become increasingly more popular in young people. This has caused for the decline of the traditional newspaper industry where the main audience who read newspapers are aged above 65+.
15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
The Daily Mail and The I could set up social media accounts on popular platforms that the audience tend to gain their information off. They can then use these accounts to gain a following and publish news onto social media. However by doing this they may receive less profits due to the fact that many people online tend to access free news and may be swayed away if they have to pay.v
Ofcom report into news consumption 2018
Now read this Ofcom 2018 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom highlight and answer the following questions:
1) Look at the key findings from the report on page 2. How do UK adults generally get their news?
TV is the most-used platform for news nowadays by UK adults (79%).
2) Read the overall summary on page 8. How popular are newspapers as a news source? How does this compare to other news sources?
Newspapers have become the least popular way that people gain news whilst for young people the internet is the most popular way for finding out the news. However for older people the opposite occurs as they still use other elder methods for their primary source of information.
3) Look at the summary of platforms used on page 13. What audience demographic groups are most and least likely to read newspapers?
Those aged 65+ are also more likely to be using newspapers and radio for news than those aged 16-24, while the younger age group are more likely to use the internet.
4) Read Section 3 on cross-platform news consumption (page 19). What newspaper brands can you find in the list of most popular news sources across platforms?
- Daily Mail
- The Metro
- The Sun
- Mail on Sunday
Circulation of national newspaper titles has decreased from almost 30 million in 2003 to 12.4 million in 2017.
6) What are the most-used newspaper titles?
The most-used titles are the Daily Mail (31%), Metro (23%), The Sun (21%) and The Mail on Sunday (20%).
7) What newspaper are 65+ people more likely to read?
Those aged 65+ are more likely to read the Daily Mail and The Mail on Sunday then those aged 16-24.
8) What are the most popular titles when print and online figures are combined (look at page 41)?
The Daily Mail and The Guardian are the most popular titles.
9) How does the i compare to the Daily Mail?
The I has a much lower readership of 2378 whereas the Daily Mail has a readership of 9356.
10) Look at page 42. What percentage of newspaper users used free newspapers such as Metro in the UK in 2018 ('freesheets')?
26% of newspapers users used daily 'free-sheets'.
11) Now study the demographic details for our two CSP newspapers on page 44. What is the breakdown of the Daily Mail audience?
The Daily Mail audience is mainly read by people aged above 65+, however it is read across all classes as 31% is ABC1 and 30% is C2DE. The I however is read by a more male audience of 7% and 4% for females. It is also more popular among the ABC1 class rather then C2DE.
12) What is the breakdown for the i audience?
Total
|
Male
|
Female
|
16-24
|
65+
|
ABC1
|
C2DE
|
EMG
|
Non-EMG
| |
‘I’
|
5
|
7
|
4
|
11
|
5
|
7
|
4
|
4
|
6
|
13) Look at the summary on page 46: news consumption via social media. What audience groups are using social media for their news and what sites do they use?
44% of adults claim to consume news via social media, of these 76% claim to use Facebook for news, followed by Twitter (32%) then WhatsApp (22%) and Instagram (21%).
14) What does this report tell us about the decline of the traditional newspaper industry in the UK?
The rise of social media to gain information about the news has become increasingly more popular in young people. This has caused for the decline of the traditional newspaper industry where the main audience who read newspapers are aged above 65+.
15) How can media institutions such as the Daily Mail and the i remain relevant and profitable in the digital media landscape?
The Daily Mail and The I could set up social media accounts on popular platforms that the audience tend to gain their information off. They can then use these accounts to gain a following and publish news onto social media. However by doing this they may receive less profits due to the fact that many people online tend to access free news and may be swayed away if they have to pay.v
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