Migrain: reading an image

MIGRAIN: Reading an image

 1) Analyse this RBK 50 Cent advert using the key media language you learned today: denotation, connotation, colour, pose, framing, composition, size, type of shot, subject matter, setting, lighting.

The product being advertised is a pair of Reebok trainers, which appears to be aimed at young adults(17-25). The popular rapper 50 cent is used to promote the product as he is  well known and people trust him and his opinions. A close up has been used so we can see 50 cents facial expressions clearly. The darkness of the poster creates tension. The finger prints in the background connote law-breaking. We are given the impression that 50 cents fingerprints have been taken by police as forensic evidence. The darkness and finger prints connote violence and danger. 50 Cent may be associated with crime as well due to his past. This could be a negative thing for Reebok as they don't want to loose more customers than they are gaining. His clothing is quite typical of someone who hangs around in gangs in America. Loose vest tops on men suggest they are informal, uninterested in their appearance and overall laid back This could also be a negative however some people may respect that 50 cent has become so big even with his background.

Comments

Post a Comment

Popular posts from this blog

Brand values task 100-10-1

Choose 5 brands. For EACH brand: 1) Sum up the brand values in 100 words, making reference to Dyer’s lines of appeal. 2) Distil the brand values into one sentence of no more than 10 words.  3) Sum up the brand in ONE word. Nike: 1) Nike's brand image is centred around high quality sports equipment that are perceived as being fashionable and stylish in order to suit customer needs. They want to come across as being versatile which in my opinion is probably the reason why they have ventured out to design different items for example trainers. Nike  fit into several of Dyer’s lines of appeal: Happy families - everyone wants to belong, which is probably the reason why Nike have different boots that vary from less real to the professional boots that football players wear. Having a real pair of boots makes people feel as if they are just as good as those who are playing the sport within a profession environment could also link to elite people or experts . 2) The Nike brand is about
Read more

Blog task: Score advert and wider reading

1)  What year was the advert produced and why is the historical context important? The score hair cream advert was produced in 1967 and the historical context is important so we can find out more about the time era and what society was like at that time. 2)  Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of models constructed to show male dominance? he Mise en scene in this advert is very crucial aspect of this advert as there are certain traditions and stereotypes that are reinforced to the audience through the costumes of the girls which highlight them as being very sexual and dependanton the male as they are reaching up to him and this suggests that he is quite superior. The idea that the women are placed beneath him and he is above also may be reinforcing the idea that he has the role of the leader who has the gun which is a phallic symbol which is used to convey that he needs this to gain something otherwise without this he is nothing.
Read more

Weekly media news 1 - Daily Mail

Image
Daily Mail 'Embarrassing from one of the greats': Fans mock Cristiano Ronaldo after Juventus star leaves the pitch in tears following red card against Valencia This article is about Ronaldo receiving  an automatic one-match ban - which cannot be appealed - but could face an expected two-match ban for violent conduct, which would rule him out of the home game against Young Boys and the trip to Old Trafford on October 23. A three-game suspension - UEFA will determine the length of the ban - would also keep him out of the return against United in Turin on November 7.  I believe this is an example of soft news journalism. Soft news stories relates to entertainment sport, celebrities, gossip, scandal and human interest/lifestyle topics. This article talks about how a world famous football players gets sent off after receiving a red card during a group stage match.  This news story is an example of clickbait rather than quality journalism. Viewers would click on this ne
Read more